Business Description & History

In October 2016, the owners of Elise E believed there was a niche market existing within the Torquay and Surf Coast region for the provision of high quality clothing and fashion to a rapidly growing population of permanent residents and weekend holiday home owners in the area.

Mature and business oriented women represent a growing demographic in the area, but were unable to access an appropriate wardrobe without travelling to larger regional centres.

Elise E has taken-over and re-branded a retail clothing outlet at 25 Gilbert Street Torquay, which for numerous years was known to many as Just For Fun Clothing.

Elise E provides high quality clothing in a wide range of styles, prices and sizes for women of discerning taste.



The retail staff of Elise E: Annette Bruhn, Carly Chamberlain and Christine Yelland, have years of experience in fashion and retail, and are very familiar with the demographic being targeted. They receive constant familiarisation with the industry and provide continual input into the running of the business; their knowledge of the clientele is invaluable in the forward planning of stock and inventory. The ladies work as a close team with the Managing Director Robyn Ping, who as well as working at least two days each week in the store, keeps in close contact with her team on an almost daily basis. Robyn’s background in both the professional and business world, along with her daughter’s creative and artistic abilities, round off the close-knit team.


Opening Hours:

Daily:  from 10.00 a.m. until 5.00 p.m.